Untitled Document  |  | Greetings from Airtel!
It is indeed an honor to communicate with you at a time when we are all set for a historic change in the history of mobile communication. It is your enduring support that has enabled us to successfully come thus far on a journey that began in 1995. In 15 years, our brand has continuously evolved to reflect changing times.
Today, we are family of almost 200 million customers and we have grown beyond India to span 19 countries across South Asia and Africa. In this increasingly younger world, our continued success will depend on being able to offer not just voice led communication options, but also data based life enriching solutions across the 4 screens – mobile, TV, cinema, PC. It is to address these new opportunities that we are changing.
Our new international identity represents a younger airtel that still retains the vitality and pioneering spirit that has been our core. Our signature tune was created by A R Rahman. Crafted once again by the maestro himself, our new tune retains the essence of the original but uses a musical style that adds vibrance, a youthful zing in line with your new brand identity. I am confident that it will leave an everlasting impression on listeners.
This new identity brings with it a promise of things to come. As we start next phase of an exciting journey I want to once again sincerely thank you for the unending support and faith you have shown us over the years. I do hope that you will continue to support and guide us in our exciting new future as well.
Yours Sincerely, |  |  | |
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